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Everyone Can Do Something


October 17, 2019


Loni Shaw


A friend called to discuss her new business project. I was happy to hear the plan was moving forward. She did not ask about the bakery, but since there was a moment of silence in the conversation, I started talking about it. She immediately jumped to incorrect conclusions. I tried to explain the dangers of loving money more than people, but she just didn’t get it.

My anger turned into sadness for my friend. She is in business to have more money for herself. We are in business to make money to help others who need it.

It was then I realized Boo-Shaw Bakery Inc. officially started in 2012, but in reality, it began in 1992. I was 20 years old and did not have enough money to pay for college tuition because of the strict laws in Pittsburgh, PA. I had an A average when they kicked me out of the college dormitory and became homeless. Thankfully I was Blessed to find an apartment within a few months. However, several times, I was thankful for the roof over my head because nothing was in my refrigerator.

Also, I spent a lot of time in and out of emergency rooms because of a systemic illness and somehow dared to survive an assault by sending the attacker to prison.

Today, I am a wife of a retired Air Force Veteran, a national Mayo Clinic case study, survivor of head trauma, and have a professional degree with certifications We are not extraordinarily wealthy, but we are Blessed enough to pay it forward.

Yes – Money is necessary.

Yes – We have to take care of ourselves before caring for others.

However – After we take care of ourselves, we must help those in need.

This world is in trouble. So let’s face it together and do something. Boo-Shaw Bakery Inc. will be around long after its founders are gone. The strategic goal is to care for others. Therefore a portion of every sale will go to a non-profit organization. What will you do?