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Are Good Deeds Punished?


August 28, 2023


Loni Shaw

Years ago, Boo-Shaw Bakery Inc. was created to help others in need and give at least 10% to non-profit organizations. The team was surprised and thankful to discover the pastry cookie family recipes are unique (and we’ve been told delicious).

The business was noticed because of the uncommon deontological intent instead of the utilitarian “get rich” mindset by several large entities. For those of you not familiar with this concept, Encyclopaedia Britannica defines deontological ethics as placing a special emphasis on the relationship between duty and the morality of human actions.

Here at Boo-Shaw Bakery, it took a great deal of time, effort, and owner contributions to build on the established exposure which became a validation to keep striving to help others. We have always tried to do our part.

Tragically, “Boo” of Boo-Shaw passed. And “Shaw” of Boo-Shaw has had many challenges that have caught up with her. However, the team still wants to move forward. Since the challenges forced “Shaw” into early but WELL-EARNED retirement, “Shaw” morally felt that what “Boo” left could be used for business (instead of helping create a wealthy widow). “Shaw” continues to contribute Owner’s capital and feels a continued duty and morality to keeping the business running and helping others move forward.

Sadly deontology, “Do to others as you would have them do to you….” Luke 6:31 NIV; might lose the battle for reasons beyond Boo-Shaw Bakery’s control.

Again, when asking the question, “Are good deeds punished?” Sometimes it feels like a resounding YES!!!!

However, since no one can mimic Boo-Shaw Bakery’s original shelf stable, clean label, nominal ingredient, healthier pastry cookie recipes; we will continue to operate as long as possible. Our original cupcakes, muffins, cheesecakes, crumbles, and custom gifts are proverbial gravy.

Also, Boo-Shaw Bakery is surrounded by trusted confidants like Collective IT Solutions, Inc. Therefore, “Shaw” will endure a little longer because Boo-Shaw Bakery, Inc. still cares about people more than money.

While sometimes it seems like “No good deed goes unpunished,” we at Boo-Shaw Bakery still feel all good deeds are morally and ethically necessary.