Author: Loni Shaw


Today is Lazy Day!

That’s right, you read that correctly; August 10th is National Lazy Day! This unofficial national holiday is the perfect excuse to kick back, relax, and enjoy a little bit of “me” time. You’ve been working hard lately, haven’t you? You deserve this!

And what better way to celebrate Lazy Day with some delicious comfort food desserts? Whether you’re more of a traditional chocolate chip cookie person, or you’re feeling adventurous and want to try something a little different, like an orange sorbet cookie, we’ll have something worth treating yourself this Lazy Day!

Good News

Happiness Happens

Tomorrow is Happiness Happens Day! Every August 8th is a day you can set aside to appreciate the things in life that make you happy… Because every day, there are countless little reasons to find joy in the world around us! So make sure you take some time for yourself and your loved ones tomorrow, and celebrate the beautiful world we live in, where Happiness Happens.

If you’re looking for a fun treat to properly celebrate Happiness Happens Day, consider giving some of our Gourmet Cookies a try! Cookies are certainly a tried-and-true method of bringing a smile to your face, so what better way to celebrate being happy?

Good News

Back-To-School Bonuses

If you’re looking for something special for a loved one, consider giving our Personal Gift Ideas a browse! We have all sorts of gift baskets full of fun ideas, thoughtful gifts, and of course- enough delicious desserts to make anyone delighted. We’ve got something for all your gift-giving needs, be it a fun birthday gift, a get-well-soon basket, something special for a back-to-school sendoff, and more. There’s no limit to the imagination of a gift, and no gift that some of our Comfort Food Desserts can’t make even more outstanding.

Consider a gift for a loved one as a back-to-school sendoff! Whether your kiddos are attending school for the first time this coming fall, about to leave home to attend college, or anywhere in between, cookies and desserts make a wonderfully personalized gift that kids of all ages are sure to enjoy!

Business Information

Trifling Moments

Mini Trifle

While preparing a custom birthday pastry cake, I realized the northeastern dessert never entered the southern market. Of course the south has wonderful decadent pastries like King cakes, cobblers and pecan pies (that’s puh-kauhn for Yankees like me). However, No one in our area knows about trifles.

It is comforting to live in a country with different cultures. We have the freedom to change the English language, make our own traditions, and everything else under the sun! It’s a Blessing because many men and women chose to protect our Land. Whether or not we admit it, as Americans, we are thankful  for their service.

The customer was overjoyed and the trifle birthday cake was a success. More importantly, our sweet (cheesy pun intended) customer was brave enough to share a life struggle. I was honored to listen, share, and Love. A “trifling moment” became a memorable Blessing. Once again, I was reminded why the bakery exists.

Healthy Keto Snacks

Life is hard for everyone. Some people’s lives are tougher than others. We all need to take the time to Love and listen.

Sadly most small business owners only care about money. In fact, I have a colleague who only wants to discuss business. Also, I know a business owner who ignores his “friends” but becomes kind and caring when they visit his store.

Maybe ugly pride is another reason why businesses fail.

Yes- Money makes the world go around, but Love does too.

If we would look at each other before the cash register and our wallets, we could stop the virus of hate. Last year NPR announced the anniversary of the destruction of the Berlin wall. Germany’s symbol of hatred lasted for thirty years. Now they are celebrating. We need to tear down our walls of money and make trifling moments. If we did, there would be more celebrations than hate crime memorials.

Chocolate Chip Trifle

Yes- We are a for profit business. However, the profits are used to help others in need and share our Joy. When you make a purchase, we give our contact information in case you need our help.


Everyone Can Do Something

A friend called to discuss her new business project. I was happy to hear the plan was moving forward. She did not ask about the bakery, but since there was a moment of silence in the conversation, I started talking about it. She immediately jumped to incorrect conclusions. I tried to explain the dangers of loving money more than people, but she just didn’t get it.

My anger turned into sadness for my friend. She is in business to have more money for herself. We are in business to make money to help others who need it.

It was then I realized Boo-Shaw Bakery Inc. officially started in 2012, but in reality, it began in 1992. I was 20 years old and did not have enough money to pay for college tuition because of the strict laws in Pittsburgh, PA. I had an A average when they kicked me out of the college dormitory and became homeless. Thankfully I was Blessed to find an apartment within a few months. However, several times, I was thankful for the roof over my head because nothing was in my refrigerator.

Also, I spent a lot of time in and out of emergency rooms because of a systemic illness and somehow dared to survive an assault by sending the attacker to prison.

Today, I am a wife of a retired Air Force Veteran, a national Mayo Clinic case study, survivor of head trauma, and have a professional degree with certifications We are not extraordinarily wealthy, but we are Blessed enough to pay it forward.

Yes – Money is necessary.

Yes – We have to take care of ourselves before caring for others.

However – After we take care of ourselves, we must help those in need.

This world is in trouble. So let’s face it together and do something. Boo-Shaw Bakery Inc. will be around long after its founders are gone. The strategic goal is to care for others. Therefore a portion of every sale will go to a non-profit organization. What will you do?  

Business Information

The Bamboozled Game

Last year our pastry Cookies Vanilla Nut and Banana Pudding won the North Florida Fair baking contest. It was nice to know our comfort food desserts are the best way to unwind and self indulge.

Last week I signed up for the 2020 Florida State Fair baking contest. I listed our Cashew Crumbles sweetened with maple syrup, gluten-free Orange Muffins made with fine-ground white cornmeal, and our Heavenly Chocolate Pastries made with Hershey Cocoa.

Death by Chocolate

After I signed up, I noticed the last page of the entry form stated, “All recipes become the property of the Florida State Fair, including publication rights.”

I was horrified to see this awful clause. Why would a prosperous entity take a baker’s original recipe in exchange for a ribbon? What’s even worse is why someone would give their baking recipe away if it is good enough to sell?

State Fairs are not the only ones stealing from us. Many mega giants conduct baking competitions, pay the inventor a chump change cash award, and make millions selling the baker’s creation.

Whatever happened to the Golden Rule? Mega corporations like Pillsbury should at least give the contest winner a royalty percentage of the revenue made from the recipe.

This is another instance of the have and have-not society. The most significant bias in today’s world is between the rich and the poor.

At some point, people lose their ethical values and start loving the all mighty dollar. As a result, the less fortunate suffer because of it. I am not suggesting socialism. I just think this world would be a better place if there were more people like Bill Gates and Warren Buffet.

Our company is still a small business, but we will grow it to employ those in need by changing the 10-5 Rule to the 10-5 Do unto others… Rule. Reach out to us if you would like to connect 🙂



A few months ago we were invited to give an elevator pitch.  I stood in front of a crowded room and tried to share our story in ninety seconds. Everyone was attentive. Some smiled too. I tried to tell everyone the main strategic goal is to employ others who are disabled and in need of a decent paycheck. It makes my blood boil when I hear about full time employees needing government assistance to make ends meet.

DIY Sundae

The results of my speech were surprising. The feedback was encouraging, constructive, and cruel. I exercised my Faith and did my best. However, it felt like a failure. I questioned whether or not to continue to build a brand for others to succeed. I’m a national medical case study. I could be spending extra time enjoying my hobby.

Needless to say, I fell into a state of depression.                   

One morning, I heard on NPR that it’s the fortieth anniversary of “The Muppet Movie.” They played a part of the iconic song Rainbow Connection by Kermit the frog. I began to smile, and my frustration melted away.


    The Muppets were as beloved as much as Looney Tunes in the 70s. I couldn’t remember all of the lyrics, but I did remember the Hope in that beautiful song. So I went to Google to find it.

As I read the lyrics, I realized I have a lot of Rainbow Connections. Most people have only a few.
I’m sure it’s because negative people have said, “They’re only illusions, and rainbows have nothing to hide” (Kermit, 1979).


I choose to believe Kermit because I know they are wrong too.

My hearts desires “were heard and answered” (Kermit, 1979).




So I WILL pay my Blessing forward by showing others to Trust in the Creator of the “morning star” because “look what it’s done so far” (Kermit, 1979).

     If you have friends, family, food to eat, a place to live, and a job……you have at least five Rainbow Connections. My Faith was revitalized. After reading this……I Hope yours is too.

It will take a little longer, but I will build our brand because it’s a Rainbow Connection for the dreamers……and me.

#ComfortPastryCookies #booshawbakery #MakeADifference



Frog, K. (1979) The Rainbow Connection. The Muppet Movie. Washington D.C. : Jim Henson




Don’t Drink Poison

People often ask why our desserts are so unique. I do not know if it’s because they are family recipes or because I cannot taste any of them.  As a Beethoven in the bakery world, I strive to find precisely the right balance of flavor and texture to create an extraordinary blissful experience.  Our research and development team assist me by providing constructive feedback. 

The team effort results in extraordinary  pastries even foodies can’t resist.

People always ask for samples of our decadent desserts. Normally it results in new customers and supportive friends. Sadly sometimes it results in very strange behavior from at least one person. He (or She) gets angry when they hear the wonderful encouraging complements. 

He (or She) will admit our snacks are delicious.  However, they will start to compare our pastries to their own recipes or tell me “it needs a little more flavor” as if their palate is the only one on the planet.  In fact, some were so jealous they actually  baked their dessert, gave it to our new customers, and asked them to compare whose is better. 

At first this bothered me. Only small business owners know what it’s like to overcome  failures, make sacrifices, and deal with frustrations to grow a brand. We are simply trying to create jobs for others. Plus we try to be a company that is Kind and Patient by not bombarding people with pushy advertisements just to make more money. 

Why do we put others down to feel good about ourselves?

Why can’t we be genuinely happy for other people?

Blue Bell and Boo-Shaw

Eventually my frustration turned into empathy. Clearly the jealous bakers are lacking Joy in their lives.

No one is perfect. However….. when we feel the need to compare or critique someone’s efforts, I think we should all exercise some Self-Control by finding out what is missing in our own lives.

Life is too short to drink the poison of jealousy. 

Business Information

Internet Bullies or Genuine Jerks

I started posting to gain exposure for the business. It is relatively easy because running a small business brings Joyful, stressful, chaotic, and even maddening situations. 


 Many people have Blessed us with their replies. So I decided to continue blogging to encourage others because it’s a struggle to accomplish something Good. 

Unfortunately , For every encouraging post there are at least sixty  malicious posts. Hackers work very hard  trying to infect our website. Some have positive comments with pornographic URLs. Others are very long paragraphs with spam URLs and fake email addresses.

Thankfully WP Engine does not automatically publish  blog replies.

In addition,  BrightCloud  provides a free URL and IP lookup tool. Anyone can copy and paste  URLs in their search engine to find out if a website is safe. Plus verifies email addresses. I’ve spent countless hours authenticating URLs and email addresses because it’s necessary to publish the Loving replies.



This life is short.  Why would someone waste time trying to hurt others? I barely have enough time to do my laundry.

Evildoers have been around since the beginning of time. However, I wonder if  the internet (which started as the ARPANET) has created a desensitized world. It happens all of the time. A wonderful invention is eventually  used for evil. The internet has brought us closer ……………………..and cruel people can hurt strangers for fun.


No one has to see the side effects of their hateful actions anymore.



I just don’t understand. We all share one need……..the desire to be Loved. I think more people would practice the Golden Rule if they couldn’t hide behind a computer monitor…..don’t you?

Business Information

What do you do when hard work doesn’t pay…

I was advised several times  to move our eCommerce site from WordPress.

After days of researching different eCommerce platforms,  I opened an account with Big Commerce. They provided wonderful support. In addition, there were a lot of great features.

 I spent weeks learning the new platform and uploading our products.  Then I discovered we had to pay extra monthly fees for a good looking website. Plus our blog would have to stay on WordPress. 

Coming Soon: Chocolate Walnut Mini Muffins

 We could afford it, but our mission is to help others in need.  I guess this is how the rich get richer 😐

My second attempt was with Volusion. It’s a great company with a very nice eCommerce platform.

I uploaded all of our products and started to design the site. The page builder was easy to use. Google Shopping and weight based shipping with discounts were also included.

However, using the essential  apps had  more additional fees. I wanted to start singing the chorus of Donnie Iris’s “Ah Leah” when I found out they didn’t support blogs.


Just like Soundgarden“Fell on Black Days” too. Why can’t life have a remote control?

I wasted almost two months trying to accomplish something positive.   

This is just a small business scenario, but it happens all of the time.

 Sometimes hard work doesn’t pay off.

When we fail, how do we fail forward? How can we make lemonade out of lemons? I think one way is to forgive, don’t give up, and share our failures to help others succeed.

Of course this is easier said than done. Nevertheless, if we would  Gift this type of Kindness,  wouldn’t everyone be successful? 

Wouldn’t we have more time to enJoy each other?

For all of my  WordPress/WooCommerce colleagues:

If you have been using WordPress/WooCommerce for a while, keep it.

  • Woo Commerce has a Google Shopping plugin.
  • Use the plugin Gift Up .
  • In our opinion, Elementor Pro is the best page builder. 
  • The Mega Menu Pro will add style to your navigation.
  • The Grid Kit Pro plugin creates easy to configure catalogs.
  • Use the SNAP Auto Poster plugin to reach a broader audience with your blogs.
  • Don’t forget to use cache cleaning plugins.
  • There are a lot of weight based shipping plugins.
  • Last but certainly not least, use WP Engine as your host.

Warm and Cozy Fun

I hope this saves someone time and money 🙂