A friend called to discuss her new business project. I was happy to hear the plan was moving forward. She did not ask about the bakery, but since there was a moment of silence in the conversation, I started talking about it. She immediately jumped to incorrect conclusions. I tried to explain the dangers of loving money more than people, but she just didn’t get it.
My anger turned into sadness for my friend. She is in business to have more money for herself. We are in business to make money to help others who need it.
It was then I realized Boo-Shaw Bakery Inc. officially started in 2012, but in reality, it began in 1992. I was 20 years old and did not have enough money to pay for college tuition because of the strict laws in Pittsburgh, PA. I had an A average when they kicked me out of the college dormitory and became homeless. Thankfully I was Blessed to find an apartment within a few months. However, several times, I was thankful for the roof over my head because nothing was in my refrigerator.
Also, I spent a lot of time in and out of emergency rooms because of a systemic illness and somehow dared to survive an assault by sending the attacker to prison.
Today, I am a wife of a retired Air Force Veteran, a national Mayo Clinic case study, survivor of head trauma, and have a professional degree with certifications We are not extraordinarily wealthy, but we are Blessed enough to pay it forward.
Yes – Money is necessary.
Yes – We have to take care of ourselves before caring for others.
However – After we take care of ourselves, we must help those in need.
This world is in trouble. So let’s face it together and do something. Boo-Shaw Bakery Inc. will be around long after its founders are gone. The strategic goal is to care for others. Therefore a portion of every sale will go to a non-profit organization. What will you do?
Last year our pastry Cookies Vanilla Nut and Banana Pudding won the North Florida Fair baking contest. It was nice to know our comfort food desserts are the best way to unwind and self indulge.
Last week I signed up for the 2020 Florida State Fair baking contest. I listed our Cashew Crumbles sweetened with maple syrup, gluten-free Orange Muffins made with fine-ground white cornmeal, and our Heavenly Chocolate Pastries made with Hershey Cocoa.
After I signed up, I noticed the last page of the entry form stated, “All recipes become the property of the Florida State Fair, including publication rights.”
I was horrified to see this awful clause. Why would a prosperous entity take a baker’s original recipe in exchange for a ribbon? What’s even worse is why someone would give their baking recipe away if it is good enough to sell?
State Fairs are not the only ones stealing from us. Many mega giants conduct baking competitions, pay the inventor a chump change cash award, and make millions selling the baker’s creation.
Whatever happened to the Golden Rule? Mega corporations like Pillsbury should at least give the contest winner a royalty percentage of the revenue made from the recipe.
This is another instance of the have and have-not society. The most significant bias in today’s world is between the rich and the poor.
At some point, people lose their ethical values and start loving the all mighty dollar. As a result, the less fortunate suffer because of it. I am not suggesting socialism. I just think this world would be a better place if there were more people like Bill Gates and Warren Buffet.
Our company is still a small business, but we will grow it to employ those in need by changing the 10-5 Rule to the 10-5 Do unto others… Rule. Reach out to us if you would like to connect 🙂
A few months ago we were invited to give an elevator pitch. I stood in front of a crowded room and tried to share our story in ninety seconds. Everyone was attentive. Some smiled too. I tried to tell everyone the main strategic goal is to employ others who are disabled and in need of a decent paycheck. It makes my blood boil when I hear about full time employees needing government assistance to make ends meet.
The results of my speech were surprising. The feedback was encouraging, constructive, and cruel. I exercised my Faith and did my best. However, it felt like a failure. I questioned whether or not to continue to build a brand for others to succeed. I’m a national medical case study. I could be spending extra time enjoying my hobby.
Needless to say, I fell into a state of depression.
One morning, I heard on NPR that it’s the fortieth anniversary of “The Muppet Movie.” They played a part of the iconic song Rainbow Connection by Kermit the frog. I began to smile, and my frustration melted away.
The Muppets were as beloved as much as Looney Tunes in the 70s. I couldn’t remember all of the lyrics, but I did remember the Hope in that beautiful song. So I went to Google to find it.
As I read the lyrics, I realized I have a lot of Rainbow Connections. Most people have only a few.
I’m sure it’s because negative people have said, “They’re only illusions, and rainbows have nothing to hide” (Kermit, 1979).
I choose to believe Kermit because I know they are wrong too.
My hearts desires “were heard and answered” (Kermit, 1979).
If you have friends, family, food to eat, a place to live, and a job……you have at least five Rainbow Connections. My Faith was revitalized. After reading this……I Hope yours is too.
It will take a little longer, but I will build our brand because it’s a Rainbow Connection for the dreamers……and me.
#ComfortPastryCookies #booshawbakery #MakeADifference
Frog, K. (1979) The Rainbow Connection. The Muppet Movie. Washington D.C. : Jim Henson
People often ask why our desserts are so unique. I do not know if it’s because they are family recipes or because I cannot taste any of them. As a Beethoven in the bakery world, I strive to find precisely the right balance of flavor and texture to create an extraordinary blissful experience. Our research and development team assist me by providing constructive feedback.
The team effort results in extraordinary pastries even foodies can’t resist.
People always ask for samples of our decadent desserts. Normally it results in new customers and supportive friends. Sadly sometimes it results in very strange behavior from at least one person. He (or She) gets angry when they hear the wonderful encouraging complements.
He (or She) will admit our snacks are delicious. However, they will start to compare our pastries to their own recipes or tell me “it needs a little more flavor” as if their palate is the only one on the planet. In fact, some were so jealous they actually baked their dessert, gave it to our new customers, and asked them to compare whose is better.
At first this bothered me. Only small business owners know what it’s like to overcome failures, make sacrifices, and deal with frustrations to grow a brand. We are simply trying to create jobs for others. Plus we try to be a company that is Kind and Patient by not bombarding people with pushy advertisements just to make more money.
Why do we put others down to feel good about ourselves?
Why can’t we be genuinely happy for other people?
Eventually my frustration turned into empathy. Clearly the jealous bakers are lacking Joy in their lives.
No one is perfect. However….. when we feel the need to compare or critique someone’s efforts, I think we should all exercise some Self-Control by finding out what is missing in our own lives.
Life is too short to drink the poison of jealousy.