It’s back! One of Boo-Shaw Bakery’s favorite holidays, National Ice Cream Day! This holiday is the 3rd Sunday in July each year and it is a day loved by many! We can all thank President Reagan for this delicious holiday!! Reagan wanted to commemorate a treat enjoyed by over 90% of the US population. In 1984, he decreed a day for ice cream, and his proclamation actually glorified the dairy industry in America.